Friends and Fellow Marketers – Greetings!

Thanksgiving is in the air and there's certainly a lot to be thankful for here at TrendSight.

It's a busy, busy time in the world of Marketing to Women. In fact, I am sending this greeting from around the world! That's right, I'm in Australia where I just spoke at their first ever Marketing to Women Summit hosted by Splash Marketing. Read more about the conference, my travels and, most of all, Marketing to Women in my new blog, TrendSightings.

I hope you'll visit TrendSightings often. It's a forum where we can share the latest M2W happenings as they happen. And, as I’m sure you've noticed, lately there have been new developments almost every day! This represents quite a shift since the first edition of my book, Marketing to Women, was published in 2003. Look for the second edition in January! You'll find case studies and lots of new information, including a chapter on the Next Big Thing - PrimeTime WomenTM and why Women 50+ are your key to marketing success.

You'll be hearing a lot more about PrimeTimeTM Women in the months to come, starting with a virtual seminar offered by Marketing Profs on December 1. Please join me for Reach the Big Spenders: How to Market to Women from 50 to 75. As Boomers age, their group is poised to command the majority of financial assets, control the majority of consumer purchases and make or break future trends. You'll learn why fifty isn't what it used to be (it's much better!), and what you need to know to connect with the richest generation of women in history. I'll be presenting my latest findings and sharing strategies and tactics for effective communications. Please join me.

Have a wonderful holiday. I'll look forward to reading your comments on my new blog and speaking with you during the Q&A at the Marketing Profs seminar.

Warm regards,

About Marti Barletta and TrendSight

Marti Barletta's first book, Marketing to Women has been featured as the Marketing book recommendation by the business school newsletters of both Harvard and Wharton and was recognized as one of the Best Business Books of 2003 by the Library Journal. The book is available in 13 languages, and the second edition, with new examples and case studies and a brand new chapter, will be released in January 2006. Her second book, Trends, co-authored with Tom Peters, was released in July 2005. A top-rated professional speaker, she presents keynotes and workshops full of eye-opening insights, entertaining observations and practical “how to” pointers at conferences and corporate meetings internationally. She has been featured on NBC Nightly News, CBS Evening News, CNBC and in The Wall Street Journal, Fast Company, Business Week, Entrepreneur, Ad Age, Brandweek, and many other publications worldwide.

Barletta's company, The TrendSight Group, is a Chicago-based consulting firm that helps companies boost sales and share by tapping into the buying power of women in the marketplace and the leadership talents of women in the workplace. Unlike other women-focused consultancies, The TrendSight Group brings to the table both in-depth gender expertise and hands-on marketing and management experience. Barletta's proprietary GenderTrends(TM) model systematically translates hundreds of gender insights into practical applications across key marketing disciplines, ( e.g., advertising, PR, website communications, retail environment and sales), and management principles (e.g., recruitment, retention, management and motivation). Consequently, TrendSight's programs are as field-effective as they are gender-savvy.

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