Friends and Fellow Marketers - Greetings:

I'm so pleased to be writing to you again. Despite the silence on the newsletter front, I've actually been at my keyboard almost constantly. My third book, PrimeTime Women: How to Win the Hearts, Minds and Business of Boomer Big Spenders, is virtually complete and should be on bookstore shelves in January. The process was exhilarating and exhausting but I came away more convinced than ever that women 50-70 really represent the biggest (and most overlooked) opportunity on the horizon. They are in the prime of their lives and they should be the primary target for marketers because of the assets they control and the spending power they wield. Click here for an excerpt.

As you've likely noticed, GenderTrends has a new look. The TSG website does too. I hope you'll visit and visit often – it's a great resource for current Marketing to Women news, conference listings and of course, details on our speaking and consulting offerings.

The TrendSight Group has also been quite busy! Our consulting relationship with Ford and Mercury is entering its second year and we have partnered with Deloitte, the large accounting and consulting firm, to explore the relationship development preferences and decision making styles of women who have risen to the top of their professions. Using the results of the research, we've jointly devised a powerful training program to help their partners more effectively build relationships with and sell to this emerging segment of buyers.

Speaking continues to dovetail nicely with consulting. In September I presented at the regional supervisors' meeting of our newest client, Trade Secret, the retail division of Regis Corporation. We spent the month of August conducting girlfriend groups, mystery shops and ethnographies in order to develop a strategic positioning recommendation for the company. During the next phase, this work will be integrated into their marketing and communications.

I hope to see you at a conference or book signing soon.

Warm Regards,

TSG IN THE NEWS

Brandweek Article
Wall Street Journal
Chicago Sun Times
Brand Week Column

CONFERENCE LISTINGS

Marti will be speaking at:
PINK Magazine Conference
Reach YOUR Target Market

TRENDSIGHTINGS

Insights and Opinions on Marketing to Women

FUN FACT: Most men and women say they remember their dreams after they wake up although women are far more likely to do so (62% of women vs. 51% of men). Since women are more detail oriented I'm not really surprised! Additional GenderTrends differences that confirm women are more likely to be interested in others — men's dreams are more likely to star themselves (47% vs. 38%) while women are almost five times as likely to dream about their kids (9% vs. 2%) and 50% more likely to dream about their significant other! Pleasant dreams! Source: Harris Interactive Inc.