Marketing to women expert Marti Barletta expounds on how women and men organize their social orders differently-- leading to some chuckle-worthy behaviors on both sides.
Watch the video: Men Compete, While Women Vent
Watch the video: Men Compete, While Women Vent
Marketing professionals who understand these differences can communicate with both genders effectively-and understand why some marketing messages make assumptions that are off-putting to one gender.
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