On June 23 at 1:00 P.M. EDT, join two of the leading marketing to women authors, Marti Barletta and Michele Miller, along with other marketing specialists to learn about online public relations. This online seminar, "What do women really want? How online PR can reach $5 trillion in female purchasing power," is hosted by Bulldog Reporter's PR University.
Hurry - Learn more and register now at bulldogreporter.com
What you will learn from this seminar:
- The "She-conomy" on the Rise: The truth about women's purchasing power and how to earn a larger share of this booming market
- Web realities: New insight into why M2W (marketing to women) is moving increasingly online
- 2011 Hot Buttons and Trends: The topics and products commanding attention from women in the months and year ahead-and how to tie campaigns to these hot buttons
- What Makes Women Buy: How women reach brand purchase decisions-plus ways to use this insight to promote your products
- How to ensure that your messaging catches and keeps the attention of women-and ways to convert that attention into revenue
- Social Media Tools & Techniques: Why women make up over 51% of Internet users-and how to tap new media like hugely influential mommy blogs, referral sites and social networks to reach these tech-savvy consumers
- WOM and Guerrilla Secrets: How women respond to word of mouth marketing -and whether such low-cost campaigns will work for you
- Common faux pas to avoid when courting women consumers
- Underdog PR: How smaller companies and mid-sized concerns can successfully gain the attention-and loyalty-of women consumers
- Key Media Women Trust: Influential outlets-and how to pitch the stories they (and their audiences) can't refuse
- Best Practices & Case Studies: What others are doing to successfully reach women-and how you can do the same
Marti is able to offer a special discount to her readers, and all registrants will receive a conference manual and the opportunity to connect with the speakers during the question and answer session.
Can't make it to the live seminar? No problem. All registrants will receive a full transcript soon after the conference.
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