Wal-Mart just announced some cheery economic news (a nice change) thanks to their continued focus on price and smart marketing to women. A new campaign, stealthily deployed over the last couple of months features the "Elevenmoms". Wal-Mart equipped eleven mommy bloggers known for their shopping smarts with a video cameras, makeovers, a photo shoot, and an opportunity to turn their frugal ways into short videos of money-saving tips for Wal-Mart's own You Tube channel. Results? Well, the number of Wal-Mart vloggers (video bloggers) jumped by almost 50% and third quarter sales increased by 7.5%,
while income from continuing operations gained 6.6%. Comparable-store sales gained 2.7% in the quarter, while its Sam's Club division gained 4.5%. The company expects more positive numbers during the upcoming holiday season, with growth of same-store sales to be between 1% and 3%.
Another key to success -- a continued focus on their heritage -- price, which is the only thing that matters in today's financial environment. Americans will flock to the 3,500+ stores this holiday season to save, save, save. I love the rolling ticker tape on their home page which keeps a running tab of the amount of money Wal-Mart has saved American families since January 2008. The current count: $250,530,524,262.09
Finally, their commercials demonstrate just how much consumers can save on everyday essentials. I am sure a lot of women, who are the "Chief Purchasing Officers" of the household, find the ads which talks about the $700 that families can annually save on groceries by shopping at Wal-Mart quite compelling.
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