wowOwow!
The Women on The Web
"The thing about modern women is that they all have varied lives...We offer some commonality. And some fun, too." Check out wowOwow.com a new site aimed at women who "feel deprived when they go a long time without this kind of female conversation." The list of founders and contributors reads like a Who's Who of PrimeTime WomenTM -- Lesley Stahl, Peggy Noonan, Liz Smith, Joni Evans, Mary Wells, Sheila Nevins, Joan Juliet Buck, Whoopi Goldberg, Julia Reed, Joan Ganz Cooney, Judith Martin, Candice Bergen, Lily Tomlin, Jane Wagner, and Marlo Thomas.
I'm not surprised to see that this powerhouse group recognizes that, "The largest number of people coming on to the Internet now are women like us – women who, to use a cliché, weren’t born yesterday, who are in their prime, who are involved in the world and have a bent for changing it as much as living in it. Women who want a place to look at issues in a new way, or gossip a little, or learn more about eachother, or ponder how to make the world better. Women who live varied lives, as we do." Frankly, I couldn't have said it better myself.
I am especially pleased to see companies like Tiffany and Citibank running ads and recognizing the spending power of this influential group. I'll be keeping an eye out to see what other brands join in.
The site is a delight and it employs several key GenderTrendsTM principles. It's witty without putdowns-- Hair Day Weather from around the world! It's conversational -- dialog is encouraged via a Question of The Day. And it taps into PTWs for legacy with a forum called Change The World.
I will visiting often to find out what my peers (both the famous and soon to be famous) have to say. You should too!
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