Marketers Starting to See The Light Wednesday, May 30, 2007 The very mention of menopause used to clear the room but Boomer Women are continuing to blaze trails as they enter PrimeTime and what used to be discussed only behind closed doors is fodder for magazine covers, books and the stage and an article in today's Chicago Tribune.
Eureka! Folks are starting to listen! And well they should -- according to the MetLife Mature Market Institute Boomers wield an estimate $2.1 TRILLION in spending money! And, women are leading the buying (and investing) process just as they do in every other age and lifestage. Is your marketing message speaking to her? |
