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One of my associates, Jane, was recently visiting Sioux Falls, SD. Imagine her dismay when she returned to her car and found a yellow summons with the dreaded words -- PARKING TICKET ENCLOSED. Now imagine how Jane felt when she opened the envelope and discovered...
...that the officer had left her the equiviant of a Get of Jail Free Card. It read, "The City of Sious Falls welcomes you to our community. We trust that your stay will be most pleasant. Since you are a visitor to our city we will overlook the violation for one hour." Talk about turning a frown upside down. And, while I am not recommending that you make your customers unhappy so you can cheer them up, I do believe that surprising them with something nice now and again will pay dividends. Women pride themselves on being thoughtful and adding a smile to someone else's day. Believe me, they always appreciate it when someone else does the same for them. We call it Surprise and Delight here at TrendSight and it is a great way to generate Word of Mouth. I hope that there is a visit to Sioux Falls in my future! |
