The Tides Have Turned
From Soap Operas to the Super Bowl1/11/2008 It's music to my ears. "Tide, the biggest detergent brand in America — sold by the biggest advertiser in America — will appear for the first time on the biggest day for advertising in America." (NYT 1.11.08) That's right there will be a thirty second spot for Tide To Go in the Superbowl. I say, "Way to go!" (Although I secretly want to ask, "What took you so long to recognize that not only are there LOTS of women in the audience, women are not the only ones doing laundry?) And, what would the Super Bowl be without beer? I'd be remiss if I didn't offer a toast to Lew Bryson for his comments on marketing beer to women in his spririted column first draft. His most recent article, Half a Market Waiting, serves up some great suggestions for brewers. I hope they are listening. The tide is definitely turning. From soap operas to Super Bowl for Tide and men advocating marketing beer to women. 2008 is going to be great year!
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