Our History & Mission
The TrendSight Group is the premier provider of Marketing to Women insights and ideas. We help companies get smart about women by leveraging women’s buying power to build their brands and gain competitive advantage with high impact programs and communications that motivate women.
Our insights, ideas and strategies are based upon the differences between women and men. Our proprietary GenderTrendsTM Model provides a framework for incorporating these gender differences into your marketing and communications plans.
Company founder and keynote speaker, Marti Barletta, opened the eyes of the business world to the potential of the women's market when her first book, Marketing to Women, was published in 2003. Today The TrendSight Group provides consulting and training services to companies in virtually every business sector including financial services, automotive, home improvement, consumer electronics, retail, insurance, pharmacuticals, and publishing. |
