About Trendsight
The TrendSight Group is led by Marti Barletta who combines more than 20 years of senior-level marketing strategy and implementation with her unique gender expertise. Marti was one of the first in the industry to recognize, and in fact celebrate, the differences in men’s and women’s attitudes, aptitudes and abilities. By integrating findings from diverse disciplines including anthropology, biochemistry, communications, corporate relations and human development she developed her proprietary GenderTrends Marketing Model which forms the cornerstone of her book, Marketing to Women: How to Understand, Reach and Increase Your Share of the World’s Largest Market Segment as well as her consulting business. Soon after her speaking career took off, Marti realized that while her keynote speeches energized audiences and pointed them in the right direction many companies needed more and were seeking an analysis of their current marketing plans and specific tactics and recommendations for marketing to women. TrendSight’s consulting model is Marti’s innovative answer to the companies that approached her after her speaking engagements and asked, “What should we be doing to market to women?” Once she recognized the need for this specialized M2W consulting, Marti assembled a team of professionals with diverse professional backgrounds who share her passion for marketing to women. Their mission – to understand your business and to create action plans for increasing your market share and profits, without spending incremental dollars, by focusing efforts on the people who are actually making the purchase decision – women! |
