TrendSight
Marti Barletta

TrendSightings

Marti Barletta
Helping Companies Get Smart About Women

Lehman Sisters

 What If It Had Been The Lehman Sisters?

Like many of you I’ve been observing the roller coaster ride that the stock market, indeed our economy, has been on for the last few weeks.  I believe that when we take a look back at this financial time we’re going to see that female investors have fared better than their male counterparts.

Women investors have long been criticized for being risk-adverse, research-focused and slow to change. Yet, these characteristics should be praised rather than condemned in today’s fluctuating market.  In fact, financial advisors are advising their clients to stay the course and not buy and sell in reaction to daily changes.
 
A study in the February 2001 Quarterly Journal of Economics found that men turn over their portfolios 45% more each year than women. The authors, finance professors Brad Barber and Terrance Odean, attribute this to men's overconfidence. This cockiness carries a price, with men's trading hurting their stock performance by 2.65 percentage points a year, while women hurt their results by 1.72 percentage points. (WSJ)
 
Women have a fundamentally different perspective on investing than men. They research, they look long-term. They have a buy-and-hold strategy that may not be as “exciting” as a man’s approach – but that doesn’t mean it’s less profitable – especially right now.


 

Recent Entries


  • Answering the #1 Marketing to Women Question
  • Boomer Women’s Secret Weapon to Mid-Life Happiness (And How it Should Influence Your Marketing Plan)
  • Marketing to Mid-Life Crisis? Women Won’t Buy It.
  • Boomer Women are in Control... and Ready to Dream Big
  • What Do New Year’s and Menopause Have in Common?
  • Men Compete, While Women Vent
  • Marketing to Women: You’ve got to commit!
  • Marketing to Women FOR Women
  • Marti Speaks: Marketing to Boomer Women Ad Age Video
  • 55 Alive! Marketing to Women in the Prime of Her Life
  • 7 Reasons for Marketing Financial Services to Women
  • Boomer Women in the Workplace
  • Women Are Better Clients
  • Boomer Women Live Life in DRIVE
  • How Men and Women Shop Differently
  • Marketing to Boomer Women: Honor Their Confidence
  • The Stats on Marketing to High Net Worth Women
  • October is for Marketing to Women!
  • Marketing to Boomer Women: Rock Her World
  • Selling 2 Women - Getting to the point of sale and beyond
  • Marketing to women - Women want warmer. Men want winners.
  • Marketing to Boomers – Toyota’s Got Style
  • Marketing to Boomer Women Interview
  • Marketing to Boomer Women is Liberating
  • Marti Speaks: Marketing to Boomer Women
  • The Joy of Marketing to Boomer Women
  • What Do Boomer Women Care About?
  • Marketing to Women at Conscious Capitalism Conference
  • Marketing Fashion to Boomer Women
  • Who are Boomer Women?
  • Power of the Purse - Marketing to Women Video
  • Wait... Women and Boomers have money?!
  • Boomers spend more, so why aren’t you marketing to them?
  • Women Will Buy What You Sell
  • Marketing to Women and Oprah
  • Marketing to Middle-Class Women
  • A Marketing to Boomer Women Win - In Healthcare, No Less!
  • PrimeTime Women - Marketing to Women in Denmark
  • She-conomy Highlights Marketing to Boomer Women
  • Marketing to Women Conference: Interviews with Marti Barletta
  • Guaranteeing Sales Success with Women
  • Kotex. The New Dove of Marketing to Women?
  • Marketing to Women on the Radio
  • Marketers starting to "get" marketing to women?
  • Marketing to Women Video: Women are People Powered
  • The Power of the PrimeTime Purse
  • Marketing to women for word of mouth marketing
  • Marketing to Women Conference 2011
  • Keep Marketing to Women, Even After She Buys
  • Marketing to Women - A Sprint Across the Finish Line