TrendSight
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Training

Before you can sell to a woman, you have to speak her language.  Whether you are selling in a professional or a retail environment gender differences really matter. 

If you deal with women as customers, employees or decision makers, understanding the differences between the communication styles and preferences of men and women is critical to your success. 

When a man says, “I’ll think about it,” the sale is usually gone.  When a woman says, “I’ll think about it,” she really means it.  TrendSight can equip your entire team with the knowledge and practical tools they need to successfully close the deal.

"Full of expert advice about today's PrimeTime Woman: who she is, what she cares about, where she shops, and what she buys. PrimeTime Women is a must-read for advertising and marketing professionals who are determined to reach the hearts, minds and wallets of today's most coveted consumers: women 50-70 who are in their prime!"

Dana Anderson, President and CEO, DDB Chicago