TrendSight
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Training

Before you can sell to a woman, you have to speak her language.  Whether you are selling in a professional or a retail environment gender differences really matter. 

If you deal with women as customers, employees or decision makers, understanding the differences between the communication styles and preferences of men and women is critical to your success. 

When a man says, “I’ll think about it,” the sale is usually gone.  When a woman says, “I’ll think about it,” she really means it.  TrendSight can equip your entire team with the knowledge and practical tools they need to successfully close the deal.

I'd never seen Barletta before but I came away impressed.  Her style -- down-to-earth, engaging and wickedly funny -- didn't obscure her important point:  if PMPs fail to understand how to communicate with women, they will lose business."

Frank Adorka – Editorial Director, Questex Media