Topics Marti's presentations are tailored to meet your specific needs. Current industry trends, statistics and examples are incorporated to reflect the needs of your audience and to bring GenderSavvyTM principles to life for your company. GenderTrendsTM: How Men and Women Think, Feel, Buy and Communicate Differently
Learn why these differences matter to you and your brand and how to adapt your products and services to meet, and exceed, her expectations. Marti demonstrates how to win women’s business without ever alienating men and reveals why Marketing to Women is the ticket to increased sales and share. PrimeTime WomenTM : How to Win the Hearts, Minds, and Business of Boomer Big Spenders
Baby Boomers who said, “Never trust anyone over 30,” are turning 60. Research shows they are eager to embrace new experiences and just as willing as younger consumers to try new brands and products. Is your brand evolving to appeal to the women who live in households with per capita spending 2.5 times the national average? If not, Marti will show you how and why you must. Selling to Women -- Face-to Face With Your Female Customer
Are you doing everything right in the field when you selling to your most important customers -- women? Does your sales force understand how to communicate with them? Getting your brand nominated is only half of the story. Closing the sale, building loyalty and retention and gaining referrals are pivotal. Marti uses the GenderTrends Spiral PathTM to demonstrate how. Getting Your Marketing to Women Initiative Approved and Launched
You understand the opportunity but does your boss? Marti demonstrates how to build the business case, identify a champion (and the ideal gender for your champion!) and what types of programs lead to measurable success. She'll explain how to build buzz and how a successful internal communications program works. Whether you are trying to gain buy-in for your first Marketing to Women initiative or getting ready to expand your current efforts this session will provide you with a set of action steps. Women in the Workplace
It is no secret that men and women have different management styles. Marti reveals how you can effectively leverage both for maximum success. Recruiting, Retention and Internal Communications are hot topics as Boomers are looking for flexibility and women are exiting large corporations to become entrepreneurs. Marti applies TrendSight's proprietary GenderTrendsTM Communication Strategies to your business delivering insights that will lead your team to success.
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