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TSG-Authored Articles

 

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Marketing Profs bridges the gap between business theory and practice.  Free registration is required to read what Marti has to say about women and:

Nike
Consumer Electronics
Dove
Fashion
Ponds

PrimeTime WomenTM

Ketchum Perspectives Magazine Spring 2008 (PDF)
How to make your story more relevant to households with the greatest spending power. 

Corner the Market

Million Dollar Round Table June 2006 (PDF)
Women are in need of financial products and services and, the good news is, they’ve got some money to spend.

Who's Really Buying That Car? Ask Her

Brand Week September 2006 (PDF)
What demographic group outspends and controls the majority of consumer spending? Let's have a multiple choice: a) Gen X; b) Gen Y; or c) The all-too-oft-mentioned "highly coveted target of men aged 18-24?"

 

"Like Marti's previous books, PrimeTime Women brilliantly continues the story of how and why to market to women. This book focuses on the PrimeTime in the lives of women ages 50-70. Finally a book that tells you where the dollars really are and the best strategies to capture them."

Marsha Firestone, Ph D, President and Founder, Women Presidents' Organization