TSG-Authored Articles
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PrimeTime WomenTM
Ketchum Perspectives Magazine Spring 2008 (PDF)
How to make your story more relevant to households with the greatest spending power.
Corner the Market
Million Dollar Round Table June 2006 (PDF)
Women are in need of financial products and services and, the good news is, they’ve got some money to spend.
Who's Really Buying That Car? Ask Her
Brand Week September 2006 (PDF)
What demographic group outspends and controls the majority of consumer spending? Let's have a multiple choice: a) Gen X; b) Gen Y; or c) The all-too-oft-mentioned "highly coveted target of men aged 18-24?"
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