“"Marti Barletta - the First Lady of marketing to women - is back; and she's done it again. Marti calls marketing to 'prime time women' a 'radical opportunity' --and proves it. I not only agree, but also I would call anyone who does not make this extraordinary book the centerpiece of their marketing/strategic plans very, very foolish."”
Tom Peters, Author of Re-imagine! Business Excellence in a Disruptive Age
