Services
Fast Focus
Jumpstart your business by identifying the top opportunities you have to cement your relationship with women. Results of this intensive program are delivered in an Action Plan tailored to focus on your priorities – the elements of the marketing mix most important to your brand. Strategic, actionable results are achieved six to eight weeks after project launch. Deep Dive
Solidify your Marketing to Women initiatives and finesse your Marketing to Women Action Plan with current consumer insights. Our research process leads to answers about your target audience and women’s purchase process in your category and yields valuable insights about the female buyer’s priorities and preferences.
Proprietary Qualitative Research
Girlfriend Groups uncover unique consumer insights that drive her brand choices and loyalty. We create an environment where women are instantly comfortable and feel a freedom to speak up that is lacking in traditional focus groups; their candor and energy sparks richer insights and ideas than traditional focus groups. On-the-Spot Shopper interviews gain the freshest insights because they are “harvested” at the point of purchase. Engaging the shopper in the retail environment sheds light on the purchase process and your merchandising efforts. Visit and Verify reveals how a product is actually used in the home which is often different from how it “ought” to be used. Feedback and frustrations that might be forgotten with the passage of time are easily articulated when women are engaged with your product. |
