The Power of the Purse Marketing expert Marti Barletta explains how to reach women – the world’s largest marketing segment Photo Marketing, October 2004 Vol. 79 No. 10
“I'd never seen Barletta before but I came away impressed. Her style -- down-to-earth, engaging and wickedly funny -- didn't obscure her important point: if PMPs fail to understand how to communicate with women, they will lose business."”
