The Power of the Purse Marketing expert Marti Barletta explains how to reach women – the world’s largest marketing segment Photo Marketing, October 2004 Vol. 79 No. 10
“"A great read with fascinating detail and data. But best of all - now I actually look forward to aging, after learning that PrimeTime women statistically are feistier, more fulfilled, less anxious and overall happier than their younger selves. And they're an increasing financial force marketers must reckon with and cater to! A must-read†for women and all marketers!"”
Cynthia Good, CEO and Founding Editor PINK Magazine
