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TSG-Authored Articles, 2004

The Power of the Purse
Marketing expert Marti Barletta explains how to reach women – the world’s largest marketing segment
Photo Marketing, October 2004 Vol. 79 No. 10

I'd never seen Barletta before but I came away impressed.  Her style -- down-to-earth, engaging and wickedly funny -- didn't obscure her important point:  if PMPs fail to understand how to communicate with women, they will lose business."

Frank Adorka – Editorial Director, Questex Media