TSG-Authored Articles, 2003 & Earlier
Build Sales and Boost Share by Tapping Into Women’s Buying Power
Sales and Marketing Excellence – February 2003
Marti Barletta Pretty Maids All In A Row
All About Women Consumers – 2002
Marti Barletta Pink Parasols and a Kinky Princess
How Marketing Managers are Missing Out on the Biggest New Market in History. A summary of why marketers are leaving countless millions of dollars on the table by failing to pursue the women's market as aggressively as they should.
Brandweek, May 1, 2000 |
