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Women Control 80% of Spending

TSG-Authored Articles, 2003 & Earlier

Build Sales and Boost Share by Tapping Into Women’s Buying Power
Sales and Marketing Excellence – February 2003
Marti Barletta

Pretty Maids All In A Row
All About Women Consumers – 2002
Marti Barletta

Pink Parasols and a Kinky Princess
How Marketing Managers are Missing Out on the Biggest New Market in History. A summary of why marketers are leaving countless millions of dollars on the table by failing to pursue the women's market as aggressively as they should.
Brandweek, May 1, 2000

“"A great read with fascinating detail and data. But best of all - now I actually look forward to aging, after learning that PrimeTime women statistically are feistier, more fulfilled, less anxious and overall happier than their younger selves. And they're an increasing financial force marketers must reckon with and cater to! A must-read†for women and all marketers!"”

Cynthia Good, CEO and Founding Editor PINK Magazine