Press Coverage, 2004 & Earlier
GOLF 20/20 Conference Spotlights Women In Golf (PDF, 120KB)
"ST. AUGUSTINE, Fla. -- The fifth annual GOLF 20/20 conference concluded Tuesday at World Golf Village with a record number of attendees focusing upon golf’s potential for growth among women and the related importance of effective marketing strategies, the challenges of retaining current golf participants and the importance of collaboration for the future growth of the game."
PGA Tour.com - November 17, 2004 The Power Story
WBM Editor in Chief Carol Ratelle Leach talks to Marti Barletta, author of Marketing to Women: How to Understand, Reach, and Increase Your Share of the World’s Largest Market Segment.
Women's Business Minnesota - October 2004
Marketing to Boomer Women
Youth-obsessed Madison Avenue is missing the biggest, richest market of the future. Boomer women have money to spend and make most purchasing decisions. Plus, they live 15 years longer than their husbands. So why aren't advertisers paying them any attention?
Fast Company - March 2004
Featured Book Recommendation (PDF, 60KB)
Working Knowledge – 2003
Harvard Business School What Women Buy - and Why (PDF, 56KB)
Knowledge @ Wharton – June 4, 2003 People & Places That Rock (PDF, 88KB)
Tom Peters Times! – March 2003 Business Best Bets (PDF, 52KB)
AlbertaVenture.com – June 2003
Shannon Sutherland Automotive Marketing (PDF, 152KB)
AdGenius – April 2003
Kim Peek A Battle of the Sexes: Marketers Should Pay More Attention to Women (PDF, 32KB)
U.S. Banker – Apr 1, 2003
Matthew De Paula Wife Acceptance Factor (PDF, 36KB)
TrendSetters.com – March 2003 A Women's Touch (PDF, 104KB)
Crain's Online: Personal Finance Monday – March 31, 2003
John T. Slania Gender Bender (PDF, 40KB)
Internet.com– March 13, 2003
Jonathan Jackson Fine-Tuning Car Sales Process (PDF, 68KB)
Chicago Tribune – March 12, 2003
Joanne Cleaver Marketing to Women Via Email (PDF, 56KB)
MarketingSherpa.com – February 26, 2003 Gender Trends Demand Some Preparation (PDF, 56KB)
Chicago Tribune – February 25, 2003
Carol Kleiman Too Big For Its Niches (PDF, 32KB)
MarketingProfs Today – February 18, 2003
Ann Handley WAF
Internet forums provide an unusually personal glimpse into changing social values.
Trendsetters.com, February 2003 Marketing to Women: Understanding the World's Largest Market (PDF, 48KB)
Marketing Angel – January 2003
Kimberly L. McCall What Women Want & More (PDF, 148KB)
AdGenius – January 2003
Kim Peek Marketing to Women: Seizing the Advantage with Banks’ Most Important Customers (PDF, 72KB)
ABA.com Press Room – 2003 Women Mean Business – Controlling the Company Checkbook (PDF, 32KB)
B to B – 2003 Middle-Aged Women (PDF, 16KB)
Entrepreneur – December 2002
Translate Gender-Specific Insights Into Impactful Tactics (PDF, 72KB)
Canadian Association of Financial Planners – October 2002
Marti Barletta Getting Personal: Targeting Women Investors (PDF, 20KB)
A DOW JONES NEWSWIRES COLUMN – August 5, 2002
Jane J. Kim The Gender Edge and the Disconnect (PDF, 40KB)
The Women’s Partnership Journal – July 24, 2002
Neuberger Berman The Statistics You Haven't Seen (But Should) (PDF, 28KB)
The Women’s Partnership Journal – July 24, 2002
Neuberger Berman Finance's Feminine Touch (PDF, 28KB)
San Jose Mercury News (CA) – July 1, 2002
Maureen Fan and Mark Schwanhausser Understanding Female Behaviour Key To Realizing "Huge" Business Opportunity (PDF, 48KB)
Advisor.ca News– May 24, 2002
John Craig Women Represent An Underserved Market (PDF, 32KB)
CPA Financial Services Advisor - April 2002
Julie Crawshaw Bridge the Gender Gap with Female Investors (PDF, 484KB)
CPA Financial Services Advisor - April 2002
Julie Crawshaw Don’t Paint It Pink!
Volvo’s worldwide magazine, distributed to 27,000 employees.
Agenda (Volvo) , March 2002 Who Has Better Taste? (PDF, 32KB)
January 16, 2002
Mark Gutsche Women at the Top: Good for Business
DAGENS INDUSTRI – Sweden’s leading business newspaper.
Dagens Industri (Sweden) , November 2001 How to Talk to Older Women
Selling to Seniors: The Monthly Report on the Mature Market July 2001
Jean Van Ryzin |
