TrendSight
Marti Barletta

Marti's Books

PrimeTime WomenPrimetime Women - Introducing PrimeTime Women™
By Marti Barletta

Let me introduce you to PrimeTime Women – women from 50 to 70 years old. Boomer women are currently in PrimeTime and they are the healthiest, wealthiest, most active, educated and engaged generation of women in history. [CONTINUE READING ]

Available at Amazon.com


Marketing To Women

Marketing to Women: How to Understand, Reach, and Increase Your Share of the World’s Largest Market Segment, 2nd Edition
by Marti Barletta

Available at Amazon.com

The complete field guide to the highly profitable women’s market. In this lively 2nd edition of Marketing to Women, Marti Barletta tells you exactly how and why corporations are spending more to capture the multitrillion dollar women’s market.

 

TrendsTrends - recognize, analyze, capitalize
by Marti Barletta , Tom Peters

Available at Amazon.com

Tom Peters is back and in his own words he's 'Mad as Hell.' Breaking down the message from his bestselling Re-Imagine!, these four pocket-sized books deliver crucial business truths to those who are looking for inspiration on leadership, innovation, design, or women in business.

"Just like Marti Barletta's powerful and engaging presentations, this book is chock-full of breakthrough insights and practical ideas to stimulate marketers. PrimeTime Women makes you think and offers the strategies you need to move ahead with today's most powerful and influential target, Boomer women."

Roger J. Dow, President and CEO, Travel Industry Association of America