TrendSight
Marti Barletta

Marti's Books

PrimeTime WomenPrimetime Women - Introducing PrimeTime Women™
By Marti Barletta

Let me introduce you to PrimeTime Women – women from 50 to 70 years old. Boomer women are currently in PrimeTime and they are the healthiest, wealthiest, most active, educated and engaged generation of women in history. [CONTINUE READING ]

Available at Amazon.com


Marketing To Women

Marketing to Women: How to Understand, Reach, and Increase Your Share of the World’s Largest Market Segment, 2nd Edition
by Marti Barletta

Available at Amazon.com

The complete field guide to the highly profitable women’s market. In this lively 2nd edition of Marketing to Women, Marti Barletta tells you exactly how and why corporations are spending more to capture the multitrillion dollar women’s market.

 

TrendsTrends - recognize, analyze, capitalize
by Marti Barletta , Tom Peters

Available at Amazon.com

Tom Peters is back and in his own words he's 'Mad as Hell.' Breaking down the message from his bestselling Re-Imagine!, these four pocket-sized books deliver crucial business truths to those who are looking for inspiration on leadership, innovation, design, or women in business.

"My first exposure to Marti was a defining one.  That is why I invited her to speak to the WNBA league staff and team management.  Her insights, wit and delivery of the important messages are unique.  She has an amazing ability to deliver business information that people can not only hear but take away and apply to their business plans.  She is talented, approachable and fun.  That's why I sought her out.  I am glad I did!"

Donna Orender, President, WNBA